CRM (customer relationship management) analytics comprises all programming
that analyzes data about an enterprise's customers and presents it so
that better and quicker business decisions can be made. CRM analytics
can be considered a form of online analytical processing (OLAP) and may
employ data mining. As Web sites have added a new and often faster way
to interact with customers, the opportunity and the need to turn data
collected about customers into useful information has become generally
apparent. As a result, a number of software companies have developed products
that do customer data analysis.
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